The Florence Real Estate Report
- Laura Wilson
- 12 minutes ago
- 2 min read
Monthly Market Update – February 2026
Local housing trends and insights for Florence, Oregon
By Laura Wilson, Broker – Windermere Real Estate
Florence Market Pulse
🏡 Median Sold Price: $440,000 ▲ 17.3% YoY
📊 Homes Sold: 20 properties (25 last year)
⏱ Average Days on Market: 105 days (94 last year)
📈 Price per Sq Ft: $344 ▲ 19.9% YoY
All data sourced from the Regional Multiple Listing Service and includes Florence city limits, the Florence beach area, south of city limits including Dune City, north of city limits, east of Florence and Mapleton, as well as Florentine Estates, Greentrees Village and Coast Village.
Florence Market Balance
Market Type: ⚖️ Balanced Market – Trending Toward Sellers
Market Insight: Home prices in Florence saw strong growth compared to the same month last year, while properties are taking slightly longer to sell. Overall, the market remains balanced with steady buyer demand and continued appreciation in home values.
Median Sold Price
The median sold price for homes in Florence was $440,000 in February 2026, compared to $375,000 during February 2025, representing a 17.3% increase year-over-year.
Number of Properties Sold
A total of 20 properties sold in Florence during February 2026, compared to 25 homes sold during the same month last year.
Days on Market
The average days on market was 105 days, compared to 94 days during February 2025, reflecting an 11.7% increase in time on market.
Price Per Square Foot
The average sold price per square foot was $344, compared to $287 during February 2025, representing a 19.9% increase year-over-year across all Florence market areas.
Negotiation Trends
Homes in the Florence market continued to sell close to their asking price, reflecting steady buyer interest despite seasonal market fluctuations.
Florence Market Talking Point
While fewer homes sold compared to the previous year, property values continued to rise significantly across the Florence market. As we move toward the spring selling season, buyer activity traditionally increases along the Oregon coast.
Curious What Your Home Might Sell For?
If you're considering selling and would like to know the current market value of your property, I would be happy to provide a confidential market analysis.
📞 541-999-9688
Laura Wilson, Broker
Windermere Real Estate – Florence Oregon
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