Florence, Oregon Real Estate Market Report | Year-End Review
- Laura Wilson
- Jan 28
- 4 min read
Florence, Oregon Real Estate Market Report: Year-End Review & Area-by-Area Trends
The following data is sourced from the Regional Multiple Listing Service (RMLS) and reflects residential sales across the Florence area, including Florence city limits, beach areas, neighborhoods south and north of the city limits, and communities east of Florence such as Mapleton, Florentine Estates, Greentrees Village, and Coast Village.
Each area is reviewed individually and compared to the previous year, with a focus on median sold price, number of closed sales, average days on market, and average sold price per square foot. As always, Florence is not a single market—each area behaves differently, and those differences matter when evaluating value.
Florence City Limits
Within the Florence city limits, the median sold price increased modestly, rising 1.8% from 2024, while overall activity also ticked up. A total of 164 residential properties sold, representing a 3.1% increase year over year.
The median sold price finished the year at $425,000, with an average sold price per square foot of $289, also up 1.8% from the previous year. Homes spent an average of 82 days on the market.
This steady performance reflects a relatively balanced market, where pricing remained stable and demand held consistent, particularly for well-maintained homes priced appropriately for condition and location.
Florence Beach Area
The Florence beach area saw a slight softening in median pricing, with values decreasing 2.4% year over year. A total of 47 residential properties sold, ending the year with a median sold price of $498,000.
Despite the dip in median price, the average sold price per square foot rose 4.3% to $342, and average days on market dropped to 58, down from 68 in 2024.
This combination suggests continued buyer interest in coastal properties, with pricing sensitivity playing a larger role in how quickly homes sold.
South of Florence including Dune City
Areas south of Florence, including Dune City, experienced a notable increase in values. The median sold price rose 4.9%, ending the year at $540,000, with 45 residential properties sold.
The average sold price per square foot was $316, and homes spent an average of 82 days on the market.
This area continues to attract buyers looking for a balance of privacy, proximity to Florence, and larger parcels, contributing to upward pressure on pricing.
Florence North of City Limits
North of the city limits, the market shifted more noticeably. The median sold price declined 15%, ending the year at $369,000, with 39 residential properties sold.
The average sold price per square foot was $294, and homes averaged 69 days on the market.
This decrease reflects a combination of smaller sample size, property mix, and pricing adjustments, reinforcing the importance of area-specific analysis rather than relying on county-wide or headline trends.
East of Florence and Mapleton
East of Florence, including Mapleton, showed the most dramatic year-over-year change. The median sold price increased 39.7%, finishing the year at $537,000, with 24 residential properties sold.
The average sold price per square foot reached $345, while average days on market increased to 118.
While pricing rose significantly, longer market times suggest buyers were more deliberate, particularly for rural and acreage properties where condition, access, and infrastructure play a larger role in decision-making.
Florentine Estates
Florentine Estates experienced a stable year overall. The median sold price remained unchanged from 2024, finishing at $425,000, with 37 residential properties sold.
The average sold price per square foot decreased slightly by 4.8%, and homes spent an average of 77 days on the market.
This consistency reflects a neighborhood that continues to appeal to buyers seeking established communities with predictable pricing patterns.
Greentrees
In Greentrees Village, the median sold price declined slightly by 2.5%, ending the year at $271,000, with 26 residential properties sold.
The average sold price per square foot increased 2.2% to $231, and average days on market were 80.
This data points to continued affordability relative to other areas, with steady demand for manufactured housing options.
Coast Village
Coast Village remains a small but distinct segment of the Florence market. The median sold price increased 1.5%, finishing the year at $206,000, with 4 residential properties sold.
The average sold price per square foot was $410, and average days on market dropped to 43.
Because of the limited number of sales, year-over-year changes can appear more pronounced, but quicker market times suggest well-priced properties continue to attract buyers.
Final Thoughts
This year’s data reinforces what local buyers and sellers experience firsthand: Florence is not a single market. Pricing, demand, and market speed vary significantly depending on location, property type, and condition. Understanding these differences is essential when determining value, setting expectations, or deciding when to enter the market.
If you’re curious how these trends apply to your specific property, working with a local professional who understands Florence at a neighborhood level makes all the difference.
👉 To find out what your home may be worth in today’s market, click here for a personalized valuation.
Laura Wilson, Broker
Winderemere Real Estate, Florence Oregon
541.999.9688